"just build a web site, and people will come, right? - wrong! "
Search engine marketing (SEM) or also known as Search engine optimization (SEO) comprises of many and a complex process to ensure your website is highly ranked by search engines. Whenever surfers go to a search engine and typed keyword phrases related to your product or services, the search result will ranked your website higher than your competitor whose website offer similar products or services.
Search engines represent a very unique medium, which allows you to precisely target an interested audience. Recent research shows that 85% of visitors who use search engines are searching with an intention to buy. In August 2006‚ research released by Nielsen NetRatings confirmed that 706 million searches were undertaken by UK searchers alone. This equates to almost 16‚000 searches per minutes (264 every second).
Find who your competitors are. Learn your highly ranked competitors, determine what they are doing to achieve that position and we will do it better!
Upon understanding the nature of your business, we will conduct our research and analysis of which keywords will be suitable for you. This is the important key for all activities in search engine marketing.
What look nice to our eyes may not look nice to search engine. Our website designers and programmers will redesign your existing web pages based on the current or new layout and structure that is search-engine friendly.
Good website must have a good content with mapped keywords. Website content must be presented to the visitors by taking account selected keywords in placement and location such as in title, header, and metags. While we do not provide SEO copywriting and rewrites of your content we can advise and implement to basic SEO keyword mapping on your website.
Search Engines Submission
Once the website is completely design and optimized, your website will be submitted to hundreds of search engines and internet directories. A priority is given for major search engines.
Valuable linkages improve website ranking. By studying other websites that are suitable to you, you may have higher chances to get high ranking. We research, request for respective websites and follow-up until you get listed.
While natural (free) search engine marketing is sufficient as a startup, if you wish to aggresively promote your website, Pay Per Click, Sponsorship or Paid submission is an option. We create highly targeted campaigns but will manage every aspect within your chosen budget.
Monitor Search Engine Ranking
It is best to know how your website is performing in certain search engines. We will continuously prepare a report for every 6 months, how well your website is ranked in particular keywords in various search engines of your choice.