search engine marketing

Giving search engine spiders direction with a 301 redirect

If you are porting over an existing website to Drupal, one consideration is how you redirect the old page URLs to the appropriate pages on the Drupal version of the site. If you don't want to create custom rewrite paths within Drupal for those nodes -- or perhaps cannot due to clean URLs or filename suffixes -- then 301 redirects are considered the best way to handle redirected pages, for they inform search engines to update their databases with the new paths.

How to Troubleshoot Dropped Search Engine Rankings

Are you baffled about a recent drop in your search engine rankings? Do you know where to start and get a handle on what the problem might be and how to remedy it? One option to consider is using search engine forums as a resource. They are full of questions from people who have experienced similar situations and are great resources for an answer or two. But let’s say you really want to get to the bottom of the problem and you want to do it yourself.

 

Keyword Research for Organic SEO

Written by Scott Van Achte and published Wednesday, July 25, 2007
 
So you have decided to venture out into the world of SEO. The first thing you will need to do is determine the direction of your campaign in relation to the key phrases you are choosing to target. This article will focus on how to find keywords for your organic campaign, as the process is slightly different for PPC.

Is Your Website Search Engine Friendly?

Written by Ross Dunn and published Thursday, August 31, 2006

Optimize website for Google Part I

In today's online world search engine rankings can make your business succeed, and while rankings in Yahoo and MSN are very valuable, their combined market value is still less than that of Google. This makes achieving top rankings in Google that much more important.

In this three-part series on How to Optimize for Google we will touch on a number of important aspects for top Google rankings including website optimization, links, Google Webmaster tools, and a number of other considerations.

Search Engine Marketing (SEO/SEM)

search engine marketing"just build a web site, and people will come, right? - wrong! "

 

Syndicate content